Signals from the field
Corridor resets that survive night crews
Fusion Bridgeon pairs capacity math with plain-language shelf stories so category teams stop defending charts that stores quietly distrust.
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field memos archived with QA photos
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planners & analysts on roster
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regions with live overlays
Second pass
Layouts signed after one revision cycle in most JBPs
Since 2019
Yeongcheon desk anchoring township pilots
Where we add weight
Inclusions that respect smaller baskets
- Region-aware facings with honest pack-down notes—not generic “variant B” labels.
- Shelf talkers and mission tags written for buyers, not only for HQ design reviews.
- Field QA rubrics shot under night lighting so audits compare apples to apples.
- Archive-ready packs so next year’s refresh starts from documented trade-offs.
We are deliberately small: fourteen people who split time between CAD tables, chilled aisles, and the quiet arguments that happen before joint business plans. No theatrics, no miracle metrics—just shelf clarity grounded in Korean retail physics.
If you need a deck that impresses investors more than store managers, we are probably the wrong studio.
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Corridor resets documented since 2019
Planogram localisation for Korean retail formats—CVS overlays, township pack-downs, and chilled bay truth that survives night crews.
Browse programmesThe flow
Three beats before paper hits shelf
01 — Inventory of truth
POS extracts, pick-path shadowing, and ceiling checks land in one blunt folder.
02 — Shelf language
We translate trade-offs into sentences buyers can repeat without improvising.
03 — Field kit
QA rubrics, photo windows, and exception lists keep franchise conversations calmer.
Programmes
Featured shelf engagements
From our cohorts
Voices from category and field
“The Regional Planogram Lab Pack finally spelled why our chilled facings differed east versus west—not just “regional variant v2.””
“Honest pack-down matrix. Uncomfortable for one supplier, clarifying for everyone else.”
“Shelf Logic Refinement Sprint still left promo strips for us to finesse, but the conflict matrix stopped circular email threads.”
“CVS overlay door-rhythm checklist caught hinge issues our national shoot never saw.”
Field notes by email
Quarterly shelf memos
No sales drips—just annotated photos, blunt limitations, and the occasional spreadsheet we are not embarrassed to share.