Shelf Reviews
Shelf Logic Refinement Sprint
Four-week sprint to untangle conflicting shelf rules between channels without throwing away your national template.
- Timeline
- 4 weeks
- Format
- Intensive on-site + remote analytics
- Indicative fee
- KRW 9,200,000 (informational, not a checkout price)
Brief
We map conflicting directives—margin targets, supplier commitments, shopper missions—and translate them into a single shelf logic document. Output is a reconciled planogram family with annotated trade-offs so account teams can explain decisions to buyers.
What arrives in the pack
- Workshops with sales, supply, and trade marketing
- Conflict matrix for margin vs. velocity goals
- Revised flow logic for top categories
- Shelf talker hierarchy aligned to missions
- Risk log for known supplier constraints
- Pilot store list with measurement plan
Outcomes we design toward
- One coherent story for buyers and internal stakeholders
- Documented trade-offs instead of silent compromises
- Pilot metrics agreed before rollout
Responsible partner
Leo Han
Retail analyst focused on pharmacy and drug channels across Gyeongsang markets.
Clarifications
Is this only for struggling categories? ⌄
No—high-performing categories also benefit when logic has grown opaque over years of patches.
Will you change our national template? ⌄
We recommend deltas, not a wholesale replacement, unless data proves a full rebuild is cheaper.
Limitations? ⌄
We cannot access confidential buyer agreements you choose not to share; missing inputs slow the sprint.
Notes from teams
“Finally a shelf deck that mentions why certain facings exist—not just numbers in a grid.”