Minseo Choi
Category Manager
Chilled and ambient resets for national banners.
About
Fusion Bridgeon began as late-night arguments between a category manager and a retail analyst who tired of beautiful planograms that broke the moment a night crew opened the first case. We formalised the fight into a practice: bridge national ambition with the physics of Korean stores—ceilings, misting rails, door swings, and the honesty of smaller baskets in township corridors.
We refuse glossy shelves that break replenishment math.
Numbers ship with sentences buyers can repeat honestly.
Localisation means annotation, not sneering at smaller baskets.
Night crews, misting rails, and door swings are first-class inputs.
2019
First corridor pilots
Yeongcheon-area hypermarkets tested township pack-down notes.
2022
Formalised cluster library
Shared overlay language for CVS and drug channels.
2025
Fusion Bridgeon digital
Public briefings and downloadable field kits online.
Category Manager
Chilled and ambient resets for national banners.
Retail Analyst
Drug-channel velocity modelling and mission tagging.
Shelf Planner
CVS overlays, franchise variance, compliance notes.
Account Consultant
JBP-facing decks with honest trade-off language.
Category Manager
Produce tables, misting, and open-air rhythm.
Retail Analyst
Pick-path shadowing and capacity truth checks.
Shelf Planner
Private label premium ladders without anchor loss.
Account Consultant
Township formats and smaller case realities.
Retail Analyst
POS extracts into cluster heat-maps.
Shelf Planner
Seasonal pallet egress and forklift windows.
Category Manager
Pharmacy cold-chain adjacencies and signage.
Account Consultant
Supplier workshop facilitation, bilingual notes.
Retail Analyst
Shrink commentary tied to facing decisions.
Shelf Planner
Night-window QA photography standards.