2025-02-14 · Minseo Choi
Why “one national planogram” quietly punishes Gyeongsang bays
Case-pack depth assumptions from Seoul hubs rarely survive Yeongcheon backrooms—here is what we measure before we redraw.
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Field notes
2025-01-09 · Leo Han
Heat-maps are useless if your shelf story ignores missions
Velocity colours are pretty until a mission-based shopper proves the aisle story wrong—here is how we sequence overlays.
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2024-11-30 · Sora Kim
Chiller door rhythm: the detail that breaks convenience overlays
Door swing, promo strip width, and night lighting change how convenience overlays behave—checklist inside.
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2024-10-22 · Daniel Ryu
Pallet stacks and seasonal rhythm in wide aisles
Seasonal pallets look like free space until fire lanes and forklift windows disagree—notes for hyper planners.
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2024-09-05 · Nari Jeong
Night windows and honest photography for shelf QA
Shelf QA memos shot at noon lie politely; we prefer the ugly honesty of night-lit aisles for QA rubrics.
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