Store Clusters
Township Format Translation
Full translation of a national planogram into township-friendly pack counts, price ladder, and pack-down guidance.
- Timeline
- 10–12 weeks
- Format
- Hybrid field programme
- Indicative fee
- KRW 38,500,000 (informational, not a checkout price)
Brief
Township stores in Gyeongsang and similar regions often run smaller cases and different promo rhythms. We rebuild your planogram skeleton with honest pack-down rules, smaller case multiples, and signage that fits lower ceilings.
What arrives in the pack
- Pack-down matrix with supplier commitments
- Ceiling-height aware signage
- Promo rhythm tuned to local pay cycles
- Field QA checklist in Korean and English
- Cluster map tying towns to template variants
- Training video storyboard (optional add-on)
Outcomes we design toward
- Planograms that respect smaller cash baskets
- Supplier alignment on realistic case packs
- Cleaner execution in lower-footprint stores
Responsible partner
Boram Seo
Account consultant raised in Yeongcheon corridor markets; focuses on respectful localisation.
Clarifications
Is this only for rural stores? ⌄
It targets smaller baskets and constrained footprints—often rural, sometimes urban fringe.
Do you negotiate with suppliers? ⌄
We facilitate workshops; final agreements remain with your commercial team.
Limitations? ⌄
We cannot promise sell-through improvements; we improve structural fit and clarity.
Notes from teams
“Pack-down matrix ended months of quiet arguments with one ambient supplier—worth the fee.”
“Training video storyboard was optional; we skipped it and still got value from the field kit.”