Assortment Guides
Private Label Shelf Courtesy Pass
Gentle premiumisation path for private label blocks without alienating price-sensitive shoppers.
- Timeline
- 7 weeks
- Format
- Studio + limited store visits
- Indicative fee
- KRW 16,800,000 (informational, not a checkout price)
Brief
We redesign private label bays with stepped premium cues—materials, colour blocking, and story panels—while preserving entry price anchors. Includes competitor photo benchmarks from comparable Korean banners.
What arrives in the pack
- Benchmark photography pack
- Stepped premium ladder diagram
- Shelf edge colour system
- Panel copy tone guide
- SKU role tags: anchor / hero / trial
- Measurement plan for four-week pilot
Outcomes we design toward
- Premium cues that feel native to your brand
- Clear anchor SKUs that protect price perception
- Pilot read on shopper dwell from simple metrics
Responsible partner
Haneul Park
Shelf planner with private label launches across HMR and ambient categories.
Clarifications
Do you design packaging? ⌄
We influence shelf blocking and panel copy; packaging graphic design is out of scope.
Can national and regional banners share one pass? ⌄
We deliver a base plus two deltas—beyond that, budgets usually split.
What is excluded? ⌄
No media buying or off-shelf campaign planning.
Notes from teams
“Stepped ladder diagram made the trade meeting calmer—buyers could see where anchors stayed put.”