Assortment Guides
Assortment Bridge Notes
Narrative assortment guide that pairs numbers with shelf language so KAM decks stay honest under buyer scrutiny.
- Timeline
- 3–5 weeks
- Format
- Workshop + desk research
- Indicative fee
- KRW 7,800,000 (informational, not a checkout price)
Brief
Numbers-only decks fail in joint business planning. We pair your data cuts with plain-language shelf notes: what moves up, what drops, and what stays for optics. Designed for teams presenting to hypermarket buyers in KR.
What arrives in the pack
- Storyboarded shelf strips with annotations
- Scenario pack for optimistic vs. defensive ranges
- SKU-level rationale cards
- Competitive set photography guidance
- Print and digital export formats
Outcomes we design toward
- Assortment story that survives buyer pushback
- Shared vocabulary between analytics and field
- Cleaner hand-off to planogram production
Responsible partner
Daniel Ryu
Account consultant with experience on both supplier and retailer sides of JBP cycles.
Clarifications
Do you need buyer meeting dates? ⌄
Yes—tone and emphasis shift depending on whether we are pre- or post-range lock.
Languages? ⌄
Primary output is English with Korean callouts where needed for local buyers.
Limitation? ⌄
We do not speak on your behalf in buyer meetings; we prepare materials only.
Notes from teams
“The “why this facing exists” cards saved us in the QBR when velocity dipped month-on-month.”
“Some slides felt dense for franchise audiences—we trimmed ourselves, but worth noting.”